[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.morgus.cz\/tvorba-kvalitnich-textu-neni-zadna-legrace\/#Article","mainEntityOfPage":"https:\/\/www.morgus.cz\/tvorba-kvalitnich-textu-neni-zadna-legrace\/","headline":"Tvorba kvalitn\u00edch text\u016f nen\u00ed \u017e\u00e1dn\u00e1 legrace","name":"Tvorba kvalitn\u00edch text\u016f nen\u00ed \u017e\u00e1dn\u00e1 legrace","description":"A\u0165 u\u017e se pod\u00edv\u00e1te kamkoliv, v\u0161ude je vid\u00edte. \u0158e\u010d je o PR \u010dl\u00e1nc\u00edch, kter\u00e9 tvo\u0159\u00ed obsah novin, blog\u016f, internetov\u00fdch obchod\u016f nebo t\u0159eba magaz\u00edn\u016f. V\u0161echno to jsou m\u00e9dia, ve kter\u00fdch m\u00e1 \u010dlov\u011bk \u010d\u00edst, a proto nen\u00ed \u017e\u00e1dn\u00fdm p\u0159ekvapen\u00edm, \u017ee lid\u00e9 ud\u011blali z t\u011bchto m\u00edst n\u00e1stroje k propagaci n\u011bjak\u00fdch produkt\u016f, slu\u017eeb nebo my\u0161lenek. Z tohoto d\u016fvodu vznikl […]","datePublished":"2019-10-17","dateModified":"2019-10-17","author":{"@type":"Person","@id":"https:\/\/www.morgus.cz\/author\/#Person","name":"","url":"https:\/\/www.morgus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e5312f21b37eec0871f00feffaf403580ddf46c2d055479cc6723fb0100721f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e5312f21b37eec0871f00feffaf403580ddf46c2d055479cc6723fb0100721f2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"morgus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.morgus.cz\/wp-content\/uploads\/img_a374009_w1955_t1585559213.jpg","url":"https:\/\/www.morgus.cz\/wp-content\/uploads\/img_a374009_w1955_t1585559213.jpg","height":0,"width":0},"url":"https:\/\/www.morgus.cz\/tvorba-kvalitnich-textu-neni-zadna-legrace\/","about":["IT"],"wordCount":412,"articleBody":"   A\u0165 u\u017e se pod\u00edv\u00e1te kamkoliv, v\u0161ude je vid\u00edte. \u0158e\u010d je o PR \u010dl\u00e1nc\u00edch, kter\u00e9 tvo\u0159\u00ed obsah novin, blog\u016f, internetov\u00fdch obchod\u016f nebo t\u0159eba magaz\u00edn\u016f. V\u0161echno to jsou m\u00e9dia, ve kter\u00fdch m\u00e1 \u010dlov\u011bk \u010d\u00edst, a proto nen\u00ed \u017e\u00e1dn\u00fdm p\u0159ekvapen\u00edm, \u017ee lid\u00e9 ud\u011blali z t\u011bchto m\u00edst n\u00e1stroje k propagaci n\u011bjak\u00fdch produkt\u016f, slu\u017eeb nebo my\u0161lenek. Z tohoto d\u016fvodu vznikl tak\u00e9 PR \u010dl\u00e1nek SEOlight, kter\u00fd je tvo\u0159en s ohledem na ur\u010dit\u00e9 t\u00e9ma. Takov\u00fd text mus\u00ed m\u00edt ur\u010ditou formu, d\u00e9lku nebo tak\u00e9 my\u0161lenku, aby bylo mo\u017en\u00e9 \u010dl\u00e1nek pova\u017eovat za kvalitn\u00ed. To u\u017e vypl\u00fdv\u00e1 u\u017e jenom z n\u00e1zvu, tedy PR \u2013 Public relations, tedy vztahy s ve\u0159ejnost\u00ed.  Jak nav\u00e1zat vztah, aby to m\u011blo smysl? C\u00edlem text\u016f m\u016f\u017ee b\u00fdt cokoliv. N\u011bkdo chce \u010dten\u00e1\u0159e jenom informovat, n\u011bkdo ho naopak nal\u00e1kat ke koupi produktu nebo vyu\u017eit\u00ed n\u011bjak\u00e9 slu\u017eby. Jin\u00fdm jde zase o to, aby web byl vypln\u011bn kvalitn\u00edmi texty, kter\u00e9 se budou dob\u0159e \u010d\u00edst, a proto bude m\u00edt takov\u00fd web pomysln\u011b v\u011bt\u0161\u00ed hodnotu. Je to zkr\u00e1tka o tom, aby \u010dlov\u011bk m\u011bl z dan\u00e9ho \u010dten\u00ed n\u011bjak\u00fd pocit, tedy zejm\u00e9na ten pozitivn\u00ed. Na druhou stranu, v\u017edy by m\u011bl b\u00fdt k dispozici prostor pro n\u011bjakou kritiku, kter\u00e1 se dan\u00e9ho textu m\u016f\u017ee t\u00fdkat. Co je v\u0161ak naprosto nep\u0159\u00edpustn\u00e9, je umo\u017enit \u010dten\u00e1\u0159i polemizovat nad pravopisem nebo jin\u00fdmi chybami, kter\u00e9 se ve \u010dten\u00ed mohou objevit. Jak tedy vid\u00edte, tvo\u0159it texty, kter\u00e9 by m\u011bly smysl, byly informativn\u00ed nebo t\u0159eba zaj\u00edmav\u00e9, to nen\u00ed \u017e\u00e1dn\u00e1 sranda. Proto k t\u011bmto \u00fa\u010del\u016fm specialist\u00e9 vyu\u017e\u00edvaj\u00ed takzvan\u00e9 Copywritery, kte\u0159\u00ed se staraj\u00ed o to, aby texty m\u011bly takzvan\u011b \u201ehlavu a patu.\u201c Je to z\u00e1klad, bez kter\u00e9ho se mnoh\u00e9 weby neobejdou, a tak byste m\u011bli i vy kl\u00e1st d\u016fraz na kvalitu text\u016f, kter\u00e9 na sv\u00e9 str\u00e1nky prezentujete.  Jak se pozn\u00e1 dobr\u00fd PR \u010dl\u00e1nek? \u010cten\u00e1\u0159 jej ne\u010dte z donucen\u00ed nebo s nechut\u00ed  Na konci si \u010dten\u00e1\u0159 odn\u00e1\u0161\u00ed n\u011bjak\u00e9 konkr\u00e9tn\u00ed informace  V textu nejsou \u017e\u00e1dn\u00e9 pravopisn\u00e9 ani jin\u00e9 chyby  My\u0161lenka textu je zaj\u00edmav\u00e1, samotn\u00e9 odstavce pak dob\u0159e \u010dlen\u011bn\u00e9 a \u010dtiv\u00e9                                                                                                                                                                                                                                                                                                                                                                                           4.4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Tvorba kvalitn\u00edch text\u016f nen\u00ed \u017e\u00e1dn\u00e1 legrace","item":"https:\/\/www.morgus.cz\/tvorba-kvalitnich-textu-neni-zadna-legrace\/#breadcrumbitem"}]}]